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V E R O - what is it? And how it works.


What is Vero?

Over the weekend, lots of creatives and small businesses were sharing that they had joined a new app - Vero. Intrigued by what this was, I looked into what the hype was all about and researched the app and how it works - and thought you might find this information useful too.

It's a social media app that was launched a few years ago, but recently has suddenly had an influx of users and publicity.

They state on their website:

''MOST SOCIAL NETWORKS REDUCE EVERYONE TO A FRIEND OR A FOLLOWER. THIS ENCOURAGES US TO ONLY SHARE THE PARTS OF OUR LIVES WE THINK ARE THE MOST INTERESTING.

WHEN YOU CAN CONTROL WHO SEES WHAT, YOU CAN BEHAVE IN A WAY THAT IS MORE NATURAL, WHICH WE BELIEVE ENDS UP BEING BETTER FOR YOU.

SO WE DECIDED TO CREATE SOMETHING MORE AUTHENTIC.

WE CREATED A SOCIAL NETWORK THAT LETS YOU BE YOURSELF.

HENCE THE NAME VERO. MEANING TRUTH.''

Having looked through it's features, it does seem to involve those which are similar to Instagram and Facebook (which I'll go into below).

The main attraction is that the first 1 million subscribers get the app for free, after that it will be a paid subscription. Because of this, it means there are no ads and no algorithms, something that Instagram and Facebook use which makes it so much harder for small businesses and creatives to get their work seen. Plus YOU get to see the accounts you want to, not missing any posts and posts appear in a chronilogical way - something that both Instagram and Facebook changed. This to me is a huge bonus, and something that I have found so frustrating with Instagram lately. I would pay to have a social media app with no ads or algorithms - it's going back to the social media that we all loved.

Due to having had a sudden influx of subscribers, the app is pretty clunky and takes time to load and post - but they are working this out, so don't let this put you off.

Followers vs Connections

There are two options with connecting with people on Vero. You've got the option to 'Connect' which is for real life friends/people who you are good friends with on social media etc.

This I suppose is like a 'Facebook friend', someone you would add as a 'Friend'. Within your 'Friends' you can also categorise them into 'Close Friend', 'Friend' or 'Acquaintance'. They won't know how you have categorised them, but you do so in order to direct posts later to certain groups.

The second option is to 'Follow'. This is like Instagram, in that you follow pages you like and others follow you. Again, you have to option later to share posts with followers.

The difference really here is that 'Connections' are for real life connections, and 'Followers' are other pages you want to see in your feed as well. It's combining the elements of Facebook and Instagram as far as I can see, and personally I think it's a useful tool. So - 'Connect' with real life friends and those who you are virtually good friends with, but follow those who you don't know closely.

Posts

The difference with Vero when it comes to posting is that when you come to post something you categorise it. So you choose whether to post an image, a video, a link to a website or a recommendation for a book, some music. This is great as unlike Instagram you can post directly to sites (great for small businesses) and share more day to day things like what you're reading/listening to. It creates a more day to day social media (like how it used to be before Instagram became a curated feed).

You also then choose who to share your images with - your 'Connections' (and here you can choose which sub category 'Close Friend', 'Friend' or 'Acquaintance'.) and your 'Followers'.

You can choose who to share images with. So perhaps business images with all your followers, but then your cup of tea with friends - its up to you. Personally I think I would still share everything with everyone, but we will see.

Likes and hashtags

Liking posts (using the heart button, like on Instagram) not only likes the image, but also forms collections. So similarly to Instagram where you can save images, bookmarking them for your collections, this does it automatically when you like an image.

It means you collect what you like (like on Pinterest) and form collections of images, which inspire you, or books you want to read, music you want to listen to etc.

You can still comment on posts and use hashtags, and search for hashtags as well which I personally like.

So should I use it?

This is totally up to you.

Personally, I like what it is saying so far. No ads or algorithms to me is great. As an artist, I want my work to be seen as far and wide as I can and for people who choose to follow my painting accounts to actually see my work! I also want to be able to see the accounts I love. There are so many I miss on Instagram, that I have to actively search for to be able to see their posts, and this is frustrating. Plus I like seeing posts in order of when they are posted - these are the features I liked about Instagram and miss, so it seems Vero are filling that gap.

Will it be the next big thing? I'm not sure, but I think it's worth signing up if you are a small business or a creative who uses social media a lot for your work, or if you love seeing small businesses work and want to see more.

If you choose to use it you can find me at Rachel Mammone Paints or #rachelmammonepaints

Further reading: Me and Orla has written a great blog post about it going a bit further into the ins and outs of it and check out Vero's website too for more info.


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